The Team

The team behind Carblicity.

Get to know the team behind Carblicity

Endru Cheng Guancheng – Business Development Director A Business Management Graduate from Singapore Management University, majoring in Marketing and Management. Acquired insightful knowledge of consumer behaviour while employed in a Market Research company handling key accounts before moving on to setup and run an Events company followed by a Media company specialising in Interactive Media. He has since left The Interaction Company to focus on Carblicity as this is in line with his passion about bringing real change by disrupting current market practices using innovative solutions.


Alvin Boey Guirong – Public Relations Director An Electrical & Electronics Engineering Graduate with an entrepreneurial spirit. Cofounded Arrow Tyres, a highly successful automotive workshop that has since expanded to include tyre distribution of top international and home-grown brands. He has since left Arrow Tyres to focus on Carblicity to lend his expertise in the automotive trade and running startups from the ground up.


Anthony Jr. Xu – IT Director A Computer Engineer and full-stack developer who prides himself in being able to solve complex problems by staying abreast in the latest web technology. A serial entrepreneur at heart, owning businesses and social enterprises in the F&B industry and e-commerce space. He is also an accomplished designer and expresses his creativity through graphic, UI and 3D design. A perfectionist at heart who believes that technology can save our world, while enjoying travel, reading, playing music for his church and playing video games.


Gabriel Koh – Sales Director As the Head of Sales for Carblicity with 10 years of media sales experience under his belt, he is confident to replicate the success achieved in his past roles in major corporations such as Yellow Pages Singapore, Singtel and MediaCorp. To ultimately create a legacy that contributes to society; as he sees all his business as an extension of his faith. When not at work, he spends his time with his 2 children as he firmly believes in proper guided education of children; both academically and socially.”