Campaign Title: Summit Math Singapore
Number of Cars: 10 Cars
Campaign Duration: 3 Months
Description: Summit Math aims to raise awareness of their brand — how they make math possible — by advertising on the exterior of Grab Cars with eye-catching visuals: prominent logo and headline, and “a math explorer” in a colourful illustration. To drive a deeper ad impact, Summit added an in-car hanger to showcase their method of success, and credibility in the form of awards that they have attained. Not forgetting the URL to direct consumers to “learn more”.
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