iSwitch II

Generating FOMO vibes with “moving billboards” to recruit more subscribers.

Boom Town Ads is proud to roll out yet another Grab Car campaign for iSwitch in their latest marketing efforts to get more subscribers! These “moving billboards” travel around Singapore informing the masses and passengers what they might be missing out.

Cetaphil

To drive home this message: Cetaphil’s dermatologically formulated skincare range has strengthened and protected even the most sensitive skin, with product sampling distribution.

For over 70 years, Cetaphil’s dermatologically formulated skincare range has strengthened and protected even the most sensitive skin. To drive home this message, Cetaphil showcased their best-selling, award-winning product, with endorsement by YES 933 DJ Lin Peifen, on the exterior of Grab Cars. For a more effective campaign, they opted for product sampling distribution where QR codes were used to hand out product samples to consumers, driving brand awareness and potential conversion for their vast range of skincare products.

Kaplan

Calling all youths to check out their online Diploma Open House.

Kaplan was looking for youths to check out their online Diploma Open House and decided to tap on that segment of Grab App users. A simple click-through link directs interested participants to more information and pre-register for the event.

Happy Deepavali!

May the festival of lights bring you the glow of good health, fiery success, and ever radiant happiness. Wishing you & your family a Happy Deepavali!

May the festival of lights bring you the glow of good health, fiery success, and ever radiant happiness. Wishing you & your family a Happy Deepavali!

RedOne

Campaign Title: Lotsa Data Losta Fun
Number of Tables: 564 Tables
Number of Locations: 14 Locations

Campaign Title: Lotsa Data Losta Fun

Number of Tables: 564 Tables

Number of Locations: 14 locations

Campaign Duration: 3 months

Description: With 564 tabletop ads across 14 coffeeshops, Boom Town Ads is able to help RedOne reach their target audience through our Coffeeshop Network amidst the pandemic. RedOne advertised their mobile plans and integrated a QR code within the artwork to make it even more convenient for interested users to find out more about the existing mobile plans and promotions, driving higher traffic to their website.