Echelon Asia Summit 2017 (e27)

Carblicity at Echelon Asia Summit 2017 (e27).

Carblicity exhibited with a booth at the Echelon Asia Summit

Carblicity generated a lot of attention from investors because of our “outstanding” shirts. More importantly, we generated tremendous amount of interest from investors in Carblicity’s Pre-Series A round of funding.

Our Booth

Carblicity’s Mock up car

Pitching to potential investors

An interested investor

Tinder

Campaign Title: Grab x Tinder
Number of Cars: 7 cars
Campaign Duration: 1 month

Campaign Title: Grab x Tinder

Number of Cars: 7 cars

Campaign Duration: 1 month

Description: “Tinder ” cars were deployed for Grab’s collaboration with Tinder. During the campaign, passengers hopped on board these cars with social influencers, bringing the Tinder “experience” along their journey. 

Citibank

Campaign Title: Citi Cash Back Card
Number of Cars: 200 cars
Campaign Duration: 3 months

Campaign Title: Citi Cash Back Card

Number of Cars: 200 cars

Campaign Duration: 3 months

Description: It is impossible to miss our Grab x Citi cars on the roads. With 200 cars ploughing the streets daily, Citibank was able to specifically reach out to Grab passengers with their promotional offer. Furthermore, in-car hangers with brochures were used to provide more information on the promotion.

 

 

 

Grab

Campaign Title: Grab Road Stars
Number of Cars: 100 cars
Campaign Duration: 1 month

Campaign Title: Grab Road Stars

Number of Cars: 100 cars

Campaign Duration: 1 month

Description: With  $2,000,000 worth of prizes to be won, 100 vehicles were deployed to hype up the Grab Road Star competition.


GrabFamily

Campaign Title: GrabFamily
Number of Cars: 1 car
Campaign Duration: 1 month

Campaign Title: GrabFamily

Number of Cars: 1 car

Campaign Duration: 1 month

Description: A Toyota Prius with the GrabFamily sticker advertisment was specially commisioned for the launch of  GrabFamily’s Mifold child seats that are now available in selected Grab cars.

AIG

Campaign Title: AIG On The Go…
Number of Cars: 100 cars
Campaign Duration: 2 months

Campaign Title: AIG On The Go Driving App

Number of Cars: 100 cars

Campaign Duration: 2 months

Description: AIG believes everyone can be a safer driver, and what better way to shout about that than having 100 private car owners spreading that message on their very own vehicles.

PropNex

Campaign Title: Ben Huang
Number of Cars: 5 cars
Campaign Duration: 3 months

Campaign Title: Ben Huang

Number of Cars: 5 cars

Campaign Duration: 3 months

Description: Drivers who reside or work in the Eastern side of Singapore were specially choosen for this campaign to provide targeted advertising for Ben, who is a specialist in properties located in the East.



Pepsi

Campaign Title: #joy with Pepsi
Number of Cars: 100 cars
Campaign Duration: 2 months

Campaign Title: #joy with Pepsi

Number of Cars: 100 cars

Campaign Duration: 2 months

Description: Pepsi introduced the special edition CNY 3D Emoji cans to celebrate Chinese New Year in Singapore. These limitted edition designs were displayed on our vehicles bringing festive cheers all around Singapore.

 

 

MPM Motor Oil

Campaign Title: MPM Branding…
Number of Cars: 7 cars
Campaign Duration: 6 months

Campaign Title: MPM Branding Campaign

Number of Cars: 7 cars

Campaign Duration: 6 months

Description: To invoke MPM’s outstanding performance grade engine oil, 6 cars were installed with customized MPM racing decals, while a Nissan Skyline R34 was installed with a fully customized design with multiple layers of decaling as MPM’s flagship concept car.