Campaign Title: Grab x Tinder
Number of Cars: 7 cars
Campaign Duration: 1 month
Campaign Title: Grab x Tinder
Number of Cars: 7 cars
Campaign Duration: 1 month
Description: “Tinder ” cars were deployed for Grab’s collaboration with Tinder. During the campaign, passengers hopped on board these cars with social influencers, bringing the Tinder “experience” along their journey.
Campaign Title: Citi Cash Back Card
Number of Cars: 200 cars
Campaign Duration: 3 months
Campaign Title: Citi Cash Back Card
Number of Cars: 200 cars
Campaign Duration: 3 months
Description: It is impossible to miss our Grab x Citi cars on the roads. With 200 cars ploughing the streets daily, Citibank was able to specifically reach out to Grab passengers with their promotional offer. Furthermore, in-car hangers with brochures were used to provide more information on the promotion.
Campaign Title: Grab Road Stars
Number of Cars: 100 cars
Campaign Duration: 1 month
Campaign Title: Grab Road Stars
Number of Cars: 100 cars
Campaign Duration: 1 month
Description: With $2,000,000 worth of prizes to be won, 100 vehicles were deployed to hype up the Grab Road Star competition.
Campaign Title: GrabFamily
Number of Cars: 1 car
Campaign Duration: 1 month
Campaign Title: GrabFamily
Number of Cars: 1 car
Campaign Duration: 1 month
Description: A Toyota Prius with the GrabFamily sticker advertisment was specially commisioned for the launch of GrabFamily’s Mifold child seats that are now available in selected Grab cars.
Campaign Title: AIG On The Go…
Number of Cars: 100 cars
Campaign Duration: 2 months
Campaign Title: AIG On The Go Driving App
Number of Cars: 100 cars
Campaign Duration: 2 months
Description: AIG believes everyone can be a safer driver, and what better way to shout about that than having 100 private car owners spreading that message on their very own vehicles.
Campaign Title: Ben Huang
Number of Cars: 5 cars
Campaign Duration: 3 months
Campaign Title: Ben Huang
Number of Cars: 5 cars
Campaign Duration: 3 months
Description: Drivers who reside or work in the Eastern side of Singapore were specially choosen for this campaign to provide targeted advertising for Ben, who is a specialist in properties located in the East.
Campaign Title: #joy with Pepsi
Number of Cars: 100 cars
Campaign Duration: 2 months
Campaign Title: #joy with Pepsi
Number of Cars: 100 cars
Campaign Duration: 2 months
Description: Pepsi introduced the special edition CNY 3D Emoji cans to celebrate Chinese New Year in Singapore. These limitted edition designs were displayed on our vehicles bringing festive cheers all around Singapore.
Campaign Title: MPM Branding…
Number of Cars: 7 cars
Campaign Duration: 6 months
Campaign Title: MPM Branding Campaign
Number of Cars: 7 cars
Campaign Duration: 6 months
Description: To invoke MPM’s outstanding performance grade engine oil, 6 cars were installed with customized MPM racing decals, while a Nissan Skyline R34 was installed with a fully customized design with multiple layers of decaling as MPM’s flagship concept car.
