Transit – Page 2 – Boom Town Ads

Cetaphil

To drive home this message: Cetaphil’s dermatologically formulated skincare range has strengthened and protected even the most sensitive skin, with product sampling distribution.

For over 70 years, Cetaphil’s dermatologically formulated skincare range has strengthened and protected even the most sensitive skin. To drive home this message, Cetaphil showcased their best-selling, award-winning product, with endorsement by YES 933 DJ Lin Peifen, on the exterior of Grab Cars. For a more effective campaign, they opted for product sampling distribution where QR codes were used to hand out product samples to consumers, driving brand awareness and potential conversion for their vast range of skincare products.

Summit Math

Campaign Title: Summit Math
Number of Cars: 10 Cars
Campaign Duration: 3 Months

Campaign Title: Summit Math Singapore

Number of Cars: 10 Cars

Campaign Duration: 3 Months

Description: Summit Math aims to raise awareness of their brand — how they make math possible — by advertising on the exterior of Grab Cars with eye-catching visuals: prominent logo and headline, and “a math explorer” in a colourful illustration. To drive a deeper ad impact, Summit added an in-car hanger to showcase their method of success, and credibility in the form of awards that they have attained. Not forgetting the URL to direct consumers to “learn more”.

Get your brand out there with our suite of advertising platforms! Contact us at 6747 6348, or email us at sales@boomtownads.com for more details.

Eye Level Singapore

Campaign Title: Eye Level Singapore Number of Cars: 40 Cars
Campaign Duration: 3 Months

Campaign Title: Eye Level Singapore

Number of Cars: 40 Cars

Campaign Duration: 3 Months

Description: Get your brand message out there, on “moving billboards”! Grab Cars ply the roads islandwide, reaching the masses and passengers alike, with your campaign ads.

Eye Level Singapore’s most recent Grab Car campaign, “Discover a level for every child”, showcases the essence of their brand message in two different artworks. They opt to further enhance their campaign by branding the interior with an in-car hanger to drive deeper ad impression and engagement.

University College Dublin at Kaplan

Campaign Title: University College…
Number of Buses: 1 Bus
Campaign Duration: 3 Months

Campaign Title: University College Dublin at Kaplan

Number of Buses: 1 Bus

Campaign Duration: 3 Months

Description: Advertising on private buses allows you to easily target and reach out to your desired audience, as these buses travel on specific routes daily, which results in a high frequency of ad exposure.

University College Dublin at Kaplan specifically advertised on a bus that plies through Changi Business Park, targeting the concentration of PMEBs working in and around the area to raise awareness of two specialised offerings that are relevant to their profession: Logistics & Supply Chain and Project Management.

NVPC

Campaign Title: Giving Week
Number of Cars: 50 Cars
Campaign Duration: 1 Month

Campaign Title: Giving Week

Number of Cars: 50 Cars

Campaign Duration: 1 Month

Description: Sharing is caring and we are delighted to play media host to Giving Week again this year. Whether it is promotion a culture or supporting a cause, we take pride in playing our part.

Yili

Campaign Title: Ambrosial
Number of Cars: 150 Cars
Campaign Duration: 2 Months

Campaign Title: Ambrosial

Number of Cars: 150 Cars

Campaign Duration: 2 Months

Description: When you are entering the Singapore market with a brand new product, shout out to the masses by advertising on Grab cars islandwide. You can not only brand the car externally to the public audience, but also internally – enhancing the rider’s in-car experience through the touch and feel of product samples. In this campaign, riders can take the length of their journey to learn more about Ambrosial. They can even get a sample from their friendly Grab driver to taste the rich and creamy indulgence!

SkillsFuture

Campaign Title: Digital Workplace
Number of Buses: 5 Buses
Campaign Duration: 1 Month

Campaign Title: Digital Workplace

Number of Buses: 5 Buses

Campaign Duration: 1 Month

Description: Check out these buses with different artwork on both sides! SkillsFuture has selected these private buses that plies through office areas, advertising their digital courses to PMETs. Do you have a campaign message you wish to get across to your target audience(s). Share it with us today!

Subway

Campaign Title: Now on GrabFood
Number of Cars: 90 Cars
Campaign Duration: 6 Weeks

Campaign Title: Now on GrabFood

Number of Cars: 90 Cars

Campaign Duration: 6 Weeks

Description: Are you craving for a sandwich made on freshly baked bread and prepared just the way you like it? And would you like it delivered to your doorstep? Subway is now on GrabFood, and no better way than to advertise it on Grab Cars!

Marriott Bonvoy

Campaign Title: Savour More
Number of Cars: 188 Cars
Campaign Duration: 1 Month

Campaign Title: Savour More

Number of Cars: 188 Cars

Campaign Duration: 1 Month

Description: Showcase a range of products or services, or in this case: a delectable variety of dishes, with different artworks on both sides of the car! Check out Marriott Bonvoy’s Savour More campaign on the road, showing their promotional offer and URL link upfront to drive call to action.

Extra Space Asia

Campaign Title: Self Storage
Number of Cars: 20 Cars
Campaign Duration: 3 Months

Campaign Title: Self Storage

Number of Cars: 20 Cars

Campaign Duration: 3 Months

Description: When you have a great marketing campaign idea, tell us and we shall make it work for you! In this campaign, the security of Extra Space Asia was visually emphasised by a lock covering the door gap of the car, as if those doors belonged to one of their self-storage facility. Our drivers loved this design so much that slots were snapped up in a few hours! Check it out on the roads today.