Meeth

Encouraging product sampling to enable higher brand recall and potential conversion.

To effectively convey Meeth’s approach to skincare, in-car hangers were deployed on Grab Cars, captivating consumers with soft, gentle visuals, and samples were distributed by Grab Drivers via QR code. Product sampling engages more senses of the consumer, enabling higher brand recall and potential conversion.

Giving.sg

In this season of giving, we remember those who are facing tougher challenges than most, with Giving.sg. Let’s make it the best give ever!

In this season of giving, we remember those who are facing tougher challenges than most, with Giving.sg. Let’s make it the best give ever!

iSwitch II

Generating FOMO vibes with “moving billboards” to recruit more subscribers.

Boom Town Ads is proud to roll out yet another Grab Car campaign for iSwitch in their latest marketing efforts to get more subscribers! These “moving billboards” travel around Singapore informing the masses and passengers what they might be missing out.