CoolSculpting ran a digital campaign where more than 40,000 EDMs were blasted, targeting women aged between 30 and 55. In addition to promoting their services, a call-to-action to schedule an appointment led to potential lead generation.
HL Assurance tapped on StarHub subscribers to promote their services, targeting 16,000 Malaysians aged above 25 years old residing in Singapore.
James Cook University sought out new applicants on Grab App for their scholarship programmes, targeting teenagers and young adults, for their July 2021 intake.
For their Grab In-App campaign, Geniebook prepared 2 banner designs and a video to showcase their impressive track record, targeting parents of school children to discover their areas of expertise, raising their brand awareness.
Drawing in foot traffic by location.
A large segment of Grab users like convenience and are constantly on the move. Converse wanted to tap on this market with an offer on their CX Models, directing them to the nearest store by location.
Calling all youths to check out their online Diploma Open House.
Kaplan was looking for youths to check out their online Diploma Open House and decided to tap on that segment of Grab App users. A simple click-through link directs interested participants to more information and pre-register for the event.
