Drivelah targeted Tampines in this outreach advertising campaign to recruit car owners into their programme. Drivers can play host by sharing their cars or rent other cars from the Drivelah app at affordable prices. Shouting out from 200 table top stickers in 9 coffeeshops and 1 food court, the campaign raised brand awareness and increased potential lead generation.
Little Footprints wished to draw more registrations by close proximity to their centres. They took to advertising on digital display panels located within 1 km of a Little Footprints Centre.
K K Lee Law Corporation has used the entrance pillar lightbox at Grandlink Square as a signboard for three years and counting. Sharing their list of services to all passers-by, it draws potential clients to their office located within the building.
EstheClinic took the opportunity to advertise within the shopping mall they are located to drive more traffic into their outlet. The lift interiors’ reflective surfaces also acted like mirrors, guiding the shoppers’ eyes to the poster.
In this rebranding campaign on digital display panels, Greenfields set out to housing estates popular with young families to introduce their fresh new minimalist look across their range of products
Campaign Title: Reward your invisible hero with Uncle Leong Seafood Father’s Day Set Menu
Campaign Duration: 1 week
Campaign Title: Reward your invisible hero with Uncle Leong Seafood Father’s Day Set Menu
Number of Screens: 200
Number of Locations: 4 Locations
Campaign Duration: 1 week
Description: Reach your target audience from the largest lift media network in Singapore. This Father’s Day, Uncle Leong Seafood featured their sumptuous local dishes on 200 digital media screens in strategic locations, to drive traffic to 3 nearby outlets in Punggol, Anchorpoint, and Toa Payoh. The high frequency of ad impressions from these screens leads to a stronger brand recall, increasing the overall brand retention on their target audience. A QR code was also featured as a Call-To-Action, directing all interested parties to their online store for exciting promotions.
Advertisers: 5 Tenants of Grandlink…
Campaign Duration: 12 Months
Location: Lightboxes
Advertisers: 5 Tenants of GrandLink Square – Music Brio Studio, JAMU, K K Lee Law Corporation, JKP and Multimedia Studio
Campaign Duration: 12 Months
Location: GrandLink Square – Lightboxes
Description: Grandlink Square tenants advertise on adspaces within the premises of the mall to increase brand awareness and direct nearby pedestrian traffic into their stores.
