Meeth

Encouraging product sampling to enable higher brand recall and potential conversion.

To effectively convey Meeth’s approach to skincare, in-car hangers were deployed on Grab Cars, captivating consumers with soft, gentle visuals, and samples were distributed by Grab Drivers via QR code. Product sampling engages more senses of the consumer, enabling higher brand recall and potential conversion.

Giving.sg

In this season of giving, we remember those who are facing tougher challenges than most, with Giving.sg. Let’s make it the best give ever!

In this season of giving, we remember those who are facing tougher challenges than most, with Giving.sg. Let’s make it the best give ever!

iSwitch II

Generating FOMO vibes with “moving billboards” to recruit more subscribers.

Boom Town Ads is proud to roll out yet another Grab Car campaign for iSwitch in their latest marketing efforts to get more subscribers! These “moving billboards” travel around Singapore informing the masses and passengers what they might be missing out.

Cetaphil

To drive home this message: Cetaphil’s dermatologically formulated skincare range has strengthened and protected even the most sensitive skin, with product sampling distribution.

For over 70 years, Cetaphil’s dermatologically formulated skincare range has strengthened and protected even the most sensitive skin. To drive home this message, Cetaphil showcased their best-selling, award-winning product, with endorsement by YES 933 DJ Lin Peifen, on the exterior of Grab Cars. For a more effective campaign, they opted for product sampling distribution where QR codes were used to hand out product samples to consumers, driving brand awareness and potential conversion for their vast range of skincare products.

Kaplan

Calling all youths to check out their online Diploma Open House.

Kaplan was looking for youths to check out their online Diploma Open House and decided to tap on that segment of Grab App users. A simple click-through link directs interested participants to more information and pre-register for the event.