Campaign Title: Reward your invisible hero with Uncle Leong Seafood Father’s Day Set Menu
Number of Screens: 200
Number of Locations: 4 Locations
Campaign Duration: 1 week
Description: Reach your target audience from the largest lift media network in Singapore. This Father’s Day, Uncle Leong Seafood featured their sumptuous local dishes on 200 digital media screens in strategic locations, to drive traffic to 3 nearby outlets in Punggol, Anchorpoint, and Toa Payoh. The high frequency of ad impressions from these screens leads to a stronger brand recall, increasing the overall brand retention on their target audience. A QR code was also featured as a Call-To-Action, directing all interested parties to their online store for exciting promotions.
