February 2020 – Boom Town Ads

Summit Math

Campaign Title: Summit Math
Number of Cars: 10 Cars
Campaign Duration: 3 Months

Campaign Title: Summit Math Singapore

Number of Cars: 10 Cars

Campaign Duration: 3 Months

Description: Summit Math aims to raise awareness of their brand — how they make math possible — by advertising on the exterior of Grab Cars with eye-catching visuals: prominent logo and headline, and “a math explorer” in a colourful illustration. To drive a deeper ad impact, Summit added an in-car hanger to showcase their method of success, and credibility in the form of awards that they have attained. Not forgetting the URL to direct consumers to “learn more”.

Get your brand out there with our suite of advertising platforms! Contact us at 6747 6348, or email us at sales@boomtownads.com for more details.

Eye Level Singapore

Campaign Title: Eye Level Singapore Number of Cars: 40 Cars
Campaign Duration: 3 Months

Campaign Title: Eye Level Singapore

Number of Cars: 40 Cars

Campaign Duration: 3 Months

Description: Get your brand message out there, on “moving billboards”! Grab Cars ply the roads islandwide, reaching the masses and passengers alike, with your campaign ads.

Eye Level Singapore’s most recent Grab Car campaign, “Discover a level for every child”, showcases the essence of their brand message in two different artworks. They opt to further enhance their campaign by branding the interior with an in-car hanger to drive deeper ad impression and engagement.

University College Dublin at Kaplan

Campaign Title: University College…
Number of Buses: 1 Bus
Campaign Duration: 3 Months

Campaign Title: University College Dublin at Kaplan

Number of Buses: 1 Bus

Campaign Duration: 3 Months

Description: Advertising on private buses allows you to easily target and reach out to your desired audience, as these buses travel on specific routes daily, which results in a high frequency of ad exposure.

University College Dublin at Kaplan specifically advertised on a bus that plies through Changi Business Park, targeting the concentration of PMEBs working in and around the area to raise awareness of two specialised offerings that are relevant to their profession: Logistics & Supply Chain and Project Management.